Genre and Moodboard

After researching documentaries, articles and social media pages, I decided to start imagining how I would like my projects to look in terms of aesthetics. Below, you will find mood boards labelled as MAJOR and minor to reference the tasks.

We want to achieve a brand identity that the documentary can benefit from. To achieve that, we need a sense of uniformity in all the projects, such as the same colour palette. They need to provide the viewer with the same message across all platforms, as we saw on The Social Media Dilemma's Instagram page. We think of this project as something that needs to be marketed and attract people's attention.

• The Colors. Autumn colours were mostly used. They are Rianna's favourite, and they really match our vision of warmth and happiness. Yellow is most often associated with happiness. The colour of the sun is used to evoke pleasant, cheerful, and optimistic feelings. I was also very pleased with this colour palette choice, as I have seen it in Abstract: The Art of Design ( the picture in the middle on top of the letter J is from the documentary )

  
  

• Aesthetics. To portray the topic of art, we included different paintings, architecture and sculptures. This is the topic on which the documentary revolves around. Therefore, it needs to be included in the essence of the projects. That's why we arranged special filming days to have enough footage of paintings and art in general

  
  

• Interviews. They play a key role in expressing the project. We want to get people's real opinions on certain subjects, which is not possible without interviews. I have put in the mood board a few shots that look very good, in my opinion.

  
  

• There is also a small "easter egg", as there is an image of a building in Cluj in the top right corner, and right into it, a sticker with Salvador Dali. Making reference to Ovidiu Avram's nickname Salvador Dali de Cluj

  
  

• Instagram Pages. They represent social media and its importance in representing a brand in today's world. I used examples from previous researched pages of one of the artists and one documentary. The artist's page is really aesthetic and has a sophisticated look to it. The social dilemma's page makes reference to our goal of keeping the same message throughout the whole project, as they only have subject-related posts

  
  

• Articles. I wanted to include many examples of articles that have art relations in them to achieve a certain aesthetic goal that I am looking for. Picture placements are a major factor of differentiation in each article. They give a unique look which again has an effect on the project's brand identity and how it is viewed from the outside world

  
  

• Caligraphy. I have included a sheet of different fonts that can be used in the article or in posts on social media. It can help me visualize different fonts. Rianna wants to choose a more elegant font that evokes a timeless, sophisticated atmosphere where it is viewed, but I am more open to other font options that indicate another message, not one of elegance, as that has nothing to do with the current message. These are details that will be clarified in production.

Production

For the photos, I used the apps Instagram, Pinterest, and Google because I have experience using them. They are the most effective when it comes to looking for a visual representation of something specific, as they have the best algorithms that allow an easy and quick understanding of what you are looking for. The mood board was made in Canva, and the stickers with the letters were from their own library.

Now I want to go through all the posts and edit the Titles and Subtitles so that they all match the color palette I chose.

Title The title will contain this Bordeaux color with the font size of 30, plus italic and bold

Sub-Title

The subtitle will be this beige color combined with 24 font size, Italic and bold

Other

Other important words or sentances will be this spicy mustard color with a slighlty smaller font ( 20 ) keeping the other settings.